What? A rather gruesome-looking dark brown spread made entirely of concentrated fruit (imagine a liquid version of Fruit Leather).
Despite its texture and appearance – uncannily like Marmite, in both respects – it is surprisingly easy to love.
The version we tried was Pear and Apricot, with a very strong taste of the latter. More Pear would certainly not have gone amiss.
The overall strength of flavour makes it pretty economical, however: you really don’t need to use much to taste the fruit, and once in the fridge it seems to last for yonks.
How Much? £1.75 for 300g
Move over, Jam!
Oh wait, you can’t. You’re a foodstuff.