What? With Doughnut-Croissant hybrids sparking a feeding frenzy in New York and dampening chins all over the world, it was only a matter of time before someone this side of the Atlantic started selling their own brand.
First major business to get onboard? The omnipresent chain of budget British bakeries, Greggs.
Now, at Greggs, they’re not called Cronuts – most likely because that label has been cannily trademarked by Dominique Ansel, the man who first brought the Cronut into being.
Instead, these balls of dough and glaze are known, somewhat inelegantly, as Greggsnuts.
Their makers describe them as ‘delicious’ and ‘fluffy’, with ‘layer upon layer of soft, light pastry’.
Again, no doubt to avoid litigation, they’re specifically aligned with Yum Yums (that other fried and flaky treat) and claim to have been inspired by the ‘craze’ of Cronuts, rather than Cronuts themselves.
Like Cronuts, they are glazed and filled, with two flavours available to buy: Summer Berry and Crème, and Caramel and Pecan.
Like Cronuts, their supply has been deliberately limited: only 13 shops are stocking them – less than one per cent of the company’s 1,671 UK outlets – and these will only sell them in September.
Unlike Cronuts, however, one bite is enough to confirm that they are not a taste sensation.
Don’t get me wrong: they’re not awful. They’re just not awfully good.
While devotees of the Cronut will wax lyrical on its freshness, flakiness and chew, the Greggsnut leaves a lot to be desired.
It is not Croissanty at all – the layers are thick and heavy, and they cloy together, sticking between the teeth.
The fillings are sparse, not gooey, and dwarved by great big pockets of air. And while the Caramel adds a certain salty silkiness (never a bad thing), neither it nor the bodiless Berry Crème pack the filthy, no-holds barred punch that I’d hoped for.
Of course this is hardly surprising. Unlike the original Cronut, these aren’t gourmet products, lovingly made in a tiny batch by a top Pastry Chef and his team.
In fact, they’re more or less what you’d expect from Greggs: sugary, bulky, cheap, and more impressive in looks than taste.
So, Ogglers: if your nearest shop isn’t supplying them, don’t be blue.
There are far more delicious things in this land – and countless better bakeries than Greggs in which to buy them
Where? Controversially available at selected London stores only (until 1 October 2013). Check the Greggs website for details
How Much? A solid £1 per ‘nut
Worth a pound? Possibly. Worth a queue? Definitely not